Kombrew
Kombrew is a conceptual kombucha brand developed for a design competition, awarded Best Design. The project involved a full brand identity development, from naming and visual language to packaging design and real-world applications. The identity explores the balance between traditional craft and contemporary expression, reflecting kombucha’s fermentation roots through organic textures, muted tones, and narrative-driven illustration, while maintaining a modern, refined typographic system. The packaging design centers on storytelling - each label acts as a visual metaphor, creating an atmospheric, slightly surreal world that differentiates Kombrew in a crowded beverage market. The final outcome includes logo design, visual identity system, packaging for multiple flavors, and brand applications across physical and digital touchpoints, resulting in a cohesive and distinctive brand experience.
